Visual profile for electronic music and art festival, created with transparent thermoplastic and photography.
The visual concept for Ekko 2009 is based on the idea of echo as reflections of sound. We wanted to use reflections in a dark setting in order to create a feeling of live music and lights used in stage performances. When designing the logo, we concentrated on shapes that somehow would translate into 3-dimensional objects. We then cut the logo from plexi glass, and reused the pieces in separate photographic compositions for decorative purposes. With a very basic set of shapes as our toolbox, we could now create two highly different graphic expressions, one photographic, complex and rich in detail, and the other super-simplified and vector-based. The simplified visuals became the basis of a simple system for creating posters and ads, and in addition the festival got a selection of high quality photographic images to be used for decoration and backgrounds.