Nike Summer Hoops 09

A series of posters for Nike Basketball

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Four campaign posters for Nike Basketball Retail campaign, promoting their line of Basketball shoes. Nike wanted an urban campaign with a focus on basketball, less talk about proffesional sport´s gear and NBA dreams, more about the sport. Basket as it´s being played, in the backstreets and in open city courts. We made simple typographic compositions with gritty photographic treatment. The opposite of glossy.

Nike Basketball USA