Visual identity for advertising agency
With over 35 years in the communication industry MK is now one of the most experienced studios in the Norwegian market of advertising, design and public relations. As part of a massive redesign of the visual identity in 2009 they asked Grandpeople to provide some fresh opinions on the logo. Their intention was to get Grandpeople involved in the logo development, and then let the in house design team at MK take care of the rest. We soon realized that the most efficient approach would be to give Grandpeople full responsibility of every stage of the process.