Fight Club

Chuck Palahniuks novel of 1996 tells the story of modern life, sedated by capitalistic surplus society, and the schizophrenia caused by the inevitable alienation inflicted on its inhabitants. The sleeve design revolves around this theme, with a visual language that recognised 'Fight Club' as a pop cultural phenomena. We wanted to create a look that had a sensation of pop culture, but at the same time inhibited a critique of mass consumption.