The New Wine
Visual identity and artwork concept for Norwegian pop band The New Wine
The New Wine is a young band experimenting with both electronic and acoustic expressions, always with a clear objective: To create music that you can dance to. The band requested a visual profile that could be recognized without showing their name. Our approach became an abstract, customizable, systematic illustration concept. Looking for a foundation in both the world of art, and in simple mathematics, we came up with a set of rules that provided an illustrative, repeatable pattern. We built the pattern in several layers of cardboard an photographed it for the vinyl sleeve design, and simplified it into vector graphics for prints on t-shirts and tote bags.