Safe As Milk #10
Visual identity for the 10th Safe As Milk festival for expertimental music
In 2008, the Safe As Milk festival for expertimental music celebrated its 10th anniversary. For the conceptual foundation of the visual profile, we found inspiration in the 1977 documentary short «Powers of 10», by Charles and Ray Eames. The process lead us to an oddly shaped decahedron, a diamond-ish cube with 10 sides. Through this we wanted to describe the many aspects of the festival, and the way it has never reached an absolute form but is still changing and freely developing after 10 years.