Concept, editorial design and illustrations for the sports annual report of the municipality of Bergen
There's a direct link between sports and statistics, it's called math. The idea of measuring and comparing results is what makes sports so entertaining, and we wanted to apply this idea when designing this annual report for Bergen city, department of sports and culture. Looking into field markings and court lines we found that they all reminded us somewhat of lines and curves from graphs and statistics, and the color schemes seemed to follow a set of unspoken rules in both these markings and in teams' uniforms. Bright, colorful, and often just a little skewed versions of the primary colors. Inspired by these findings, the annual report was shaped within its own set of «unwritten» visual rules.